No matter how large your show or theatre’s Twitter following, the likelihood is that you’re not maximising it as well as you could be and that, in the process, you’re either spending too much, too little or just the wrong kind of time managing your account.

What’s the right amount of time? For an organisational account, your aim should be to proactively grow your Twitter following and engagement rate – and thus, your relationship with your offline audience – and that does require time. I recommend a minimum of one hour a day, but with the right tools on your desktop, you can make this a very effective hour.

What’s included

  • Reviewing your Twitter account and current usage – including detailed Twitter analytics investigation and analysis of engagement rates

  • Logging in and tidying up your account, including setting up appropriate Twitter Lists

  • Compiling a recommendations report for further improvements

  • Follow-up after two weeks to review progress, set targets and make further recommendations

  • A one-on-one session with your Twitter account manager to:

  • Look at how you are monitoring, managing and engaging with Twitter on a daily basis

  • Set up the most effective Twitter management tools and systems for the job, tailored to your needs

  • Advise on what and how often to tweet

  • Forward-plan your tweet schedule

  • Answer any questions or concerns about Twitter

Works best for

A venue, production company or longer-running show with an established Twitter account.

Who should attend?

The person responsible for the day-to-day management of the Twitter account – be they the PA, marketing manager, press officer, producer or other. They will need to have their PC and smartphone, with good Internet access.


I will need on working day to research and prepare. The one-on-one tutorial session will require a minimum of two hours, ideally in your office.

The results

No more feelings of being overwhelmed or underwhelmed on Twitter. You’ll be far more confident and equipped to efficiently manage and quickly grow your followers, increase your engagement rate and get your account noticed.

Price: £250

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