What is MyTheatreMates?

MyTheatreMates is a portal for theatre bloggers co-founded by leading industry commentator Terri Paddock, originally with Mark Shenton. As traditional media cut back on arts coverage, we champion independent voices (and their independently run websites) covering a wide variety of theatre. We have a stable of 45+ bloggers – including Libby Purves (TheatreCat), Jonathan Baz, Johnny Fox, Aleks Sierz, Susan Elkin, Tim Masters, Laura Kressly, Luca Molinaria (London Theatre Reviews), Ian Foster (Ought To Be Clowns) and Shanine Salmon (View from the Cheap Seat) – regularly contributing to our website.

How do we promote your show?

We think great content is key to telling the story of your show and selling tickets. But if no one sees your content, what’s the point? We assess all your show materials, optimise, publish, distribute and amplify across our channels and community – as well as yours. The power of many mates! As a result, we are consistently the biggest driver of social media for our clients. Note: this doesn’t replace traditional PR or marketing, but significantly enhances it.

Your Featured Show Package

We’ve compiled the following comprehensive package for on-going buzz.

  • Promoted on-site content – We create 4-5 features from your content, eg show news, trailer, casting, production/rehearsal photos, self-penned Q&A. Each piece is shared on social media multiple times.

  • On-site banners – To provide visual reinforcement to your content, we run your show banner for 2 weeks.

  • Social media boost + email – We ‘welcome’ your campaign with a series of crafted tweets & Facebook post. Our unique social booster html is emailed to our bloggers & your cast for more sharing.

  • Press release distribution – We send your release to all our bloggers to consider for reviews & further coverage on their own sites, reinforcing your PR’s approach to them.

  • Reviews round-up plus second Twitter boost – You choose the reviews & pull quotes. We design an optimised page, publish & tweet them. Not enough reviews? Swap for audience buzz feature or competition.

  • Ongoing Twitter support – We tweet your opening/closing & RT at least 3 more posts from you.

  • Ticket links – Wherever & whenever we promote you, we’ll include your direct ticketing link.

  • StageTalk amplification – Key campaign tweets are also shared to @StageTalkUK followers.

All of the above for one bargain price: £350*

Mates Add-Ons

Extra advertising banners per fortnight/slot
One-week countdown tweets campaign
Conducted interview to publish & syndicate

* Prices are subject to VAT.



Terri is a great supporter of young theatremakers. We had a tough time with a controversial subject matter, and Terri was brilliant at navigating us through that and facilitating a thorough, balanced post-show discussion.

Dominic Shaw, All in a Row director

I’ve worked with Terri on my shows A Guide for the Homesick, Late Company and 3Women. She chairs fabulous Q&A sessions. Everyone really enjoys them, and Terri does a great job of getting the themes of the play across. We book the Q&As along with a MyTheatreMates campaign. The two complement each other well for fantastic exposure.

Eilene Davidson, StageTraffic

Terri does an incredible job of researching her Q&A sessions thoroughly, so they always cover fascinating territory and are enjoyable for audiences and panellists alike. My casts and creatives enjoy doing them!

James Seabright, Seabright Productions

An amazing experience. The questions kept coming and the event simply fizzed and crackled until the moment it had to end.

Glenn Chandler, Boys of the Empire Productions

Terri blew our minds with her bright energy and enthusiasm and her excellent preparation and knowledge. Can’t wait to work with her again!

Stefania Licari, Teatro Latino

We love working with Terri. She truly understands the nature and uniqueness of each show, and she manages to engage everyone in meaningful and fascinating Q&As.

Paula Paz, Cervantes Theatre

Brilliantly run events that engage everyone in the room and open up the really important, sometimes difficult conversations; in the case of our play, PTSD.

Amanda Faber, Soldiers’ Arts Academy

For all productions in our inaugural season, Terri’s post-show Q&A was one of the key features of our marketing campaign and proved incredibly useful.

Jamie Chapman Dixon, Barn Theatre

If you want a post-show Q&A conducted in an intelligent, informative and generous way, Terri Paddock is it.

Gary Condes, Buckland Theatre

I’ve always loved working with Terri and particularly love having her chair post-show Q&As for productions I’ve directed. We go back many years so I know how committed, passionate and knowledgeable she is. I would always recommend working with her.

Harry Burton, Director

Terri’s handling of our Q&A was absolutely superb. Our production was dealing with a very sensitive topic regarding autism and one of the guests on the panel was autistic, so the Q&A had to be treated with caution. Terri controlled it effortlessly. The session was a huge benefit for our audience and created a lot of buzz around the production.

Leo Bacica, Kibo Productions

We book Terri to host post-show panel debates for all of our shows. Terri has chaired lively and in depth discussions for us around Shakespeare, Marlowe, Brecht and other classics. Terri is brilliant at getting the best out of a wide range of expert guest panellists and involving the audience and the cast. Her social media support both before and after the events is invaluable too. Terri’s Q&As are tremendously effective at getting people talking about our shows; they form a fundamental part of Lazarus Theatre marketing.

Ricky Dukes, Lazarus Theatre

Terri is a people person, which means she tunes into casts, creatives and audience members with real sensitivity, making her evenings invaluable to a show’s profile on the London theatre scene. Her social media support both before and after the event is extensive and creates a wonderful buzz, which increases vital ticket sales.

Ashley Cook, Troupe

A fantastic way to generate some really unique content. Terri’s Q&As are incredibly sleek, professional and engaging. I would highly recommend.

Nicole Kay, Chloe Nelkin Consulting

We booked Terri to chair a series of three talks with creative and cast during our run of Philip Ridley plays at Southwark Playhouse. Terri’s Q&As made a massive difference to our ticket sales during a very difficult patch of weather. We sold out every night she was there, when the surrounding days were around 50%. What’s more, people loved the Q&As. 1000% recommended.

Jack Silver, Tramp

Terri embraces each Q&A with intense focus, unlimited energy and complete integrity. Her tenacity when faced with challenging show themes is admirable, and her creative ideas repeatedly yield tangible results. Terri’s work ethic is admirable, her enthusiasm contagious. It is truly a joy to have her as part of any production.

Andrea Leoncini, LWL Entertainment
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