What is MyTheatreMates?
MyTheatreMates is a portal for theatre bloggers co-founded by leading industry commentator Terri Paddock, originally with Mark Shenton. As traditional media cut back on arts coverage, we champion independent voices (and their independently run websites) covering a wide variety of theatre. We have a stable of 45+ bloggers – including Libby Purves (TheatreCat), Jonathan Baz, Johnny Fox, Aleks Sierz, Susan Elkin, Tim Masters, Laura Kressly, Luca Molinaria (London Theatre Reviews), Ian Foster (Ought To Be Clowns) and Shanine Salmon (View from the Cheap Seat) – regularly contributing to our website.
How do we promote your show?
We think great content is key to telling the story of your show and selling tickets. But if no one sees your content, what’s the point? We assess all your show materials, optimise, publish, distribute and amplify across our channels and community – as well as yours. The power of many mates! As a result, we are consistently the biggest driver of social media for our clients. Note: this doesn’t replace traditional PR or marketing, but significantly enhances it.