There’s been an explosion of webinars since the coronavirus lockdown.
Why? Because savvy content marketers know that webinars – done well – are incredibly effective for educating through thought leadership, building brand awareness, generating leads and strengthening relationships at every stage of the customer journey.
Now, with live events and travel cancelled for the foreseeable future, and most of us working from home, they’ve really come into their own. The problem? Too often, webinars aren’t done well. Too often, they’re just plain boring and, consequently, don’t meet business objectives