“Terri Paddock is the queen of post-show Q&As”
Terri Paddock is a digital publishing, social media and content marketing expert and leading UK theatre champion with over 20 years’ experience. Prior to the Terri Paddock Group, she co-founded and ran WhatsOnStage.com for 16 years, launching both the WhatsOnStage Theatre Club and WhatsOnStage Awards.
She has chaired hundreds – actually, thousands! – of Q&As with actors, creatives and experts, including Judi Dench, Derek Jacobi, Patrick Stewart, Orlando Bloom, Rupert Everett, Vanessa Redgrave, David Hare and many many others.
How will a Q&A help promote your show?
Word of mouth drives at least 50% of all purchases – and is the holy grail for selling theatre tickets. A well-run post-show Q&A is an incredibly effective way to extend your word of mouth and get real people talking about your show – both offline and online.
Terri is adept at coaxing the best out of any panel and engaging the audience for a memorable event – while also encouraging theatregoers to talk about and recommend your show to others after they leave the theatre. Terri treats the event as a major social media and content marketing opportunity with extensive follow-up coverage too.
All of the above from just £200
Terri is a great supporter of young theatremakers. We had a tough time with a controversial subject matter, and Terri was brilliant at navigating us through that and facilitating a thorough, balanced post-show discussion.
I’ve worked with Terri on my shows A Guide for the Homesick, Late Company and 3Women. She chairs fabulous Q&A sessions. Everyone really enjoys them, and Terri does a great job of getting the themes of the play across. We book the Q&As along with a MyTheatreMates campaign. The two complement each other well for fantastic exposure.
Terri does an incredible job of researching her Q&A sessions thoroughly, so they always cover fascinating territory and are enjoyable for audiences and panellists alike. My casts and creatives enjoy doing them!
An amazing experience. The questions kept coming and the event simply fizzed and crackled until the moment it had to end.
Terri blew our minds with her bright energy and enthusiasm and her excellent preparation and knowledge. Can’t wait to work with her again!
We love working with Terri. She truly understands the nature and uniqueness of each show, and she manages to engage everyone in meaningful and fascinating Q&As.
Brilliantly run events that engage everyone in the room and open up the really important, sometimes difficult conversations; in the case of our play, PTSD.
For all productions in our inaugural season, Terri’s post-show Q&A was one of the key features of our marketing campaign and proved incredibly useful.
If you want a post-show Q&A conducted in an intelligent, informative and generous way, Terri Paddock is it.
I’ve always loved working with Terri and particularly love having her chair post-show Q&As for productions I’ve directed. We go back many years so I know how committed, passionate and knowledgeable she is. I would always recommend working with her.
Terri’s handling of our Q&A was absolutely superb. Our production was dealing with a very sensitive topic regarding autism and one of the guests on the panel was autistic, so the Q&A had to be treated with caution. Terri controlled it effortlessly. The session was a huge benefit for our audience and created a lot of buzz around the production.
We book Terri to host post-show panel debates for all of our shows. Terri has chaired lively and in depth discussions for us around Shakespeare, Marlowe, Brecht and other classics. Terri is brilliant at getting the best out of a wide range of expert guest panellists and involving the audience and the cast. Her social media support both before and after the events is invaluable too. Terri’s Q&As are tremendously effective at getting people talking about our shows; they form a fundamental part of Lazarus Theatre marketing.
Terri is a people person, which means she tunes into casts, creatives and audience members with real sensitivity, making her evenings invaluable to a show’s profile on the London theatre scene. Her social media support both before and after the event is extensive and creates a wonderful buzz, which increases vital ticket sales.
A fantastic way to generate some really unique content. Terri’s Q&As are incredibly sleek, professional and engaging. I would highly recommend.
We booked Terri to chair a series of three talks with creative and cast during our run of Philip Ridley plays at Southwark Playhouse. Terri’s Q&As made a massive difference to our ticket sales during a very difficult patch of weather. We sold out every night she was there, when the surrounding days were around 50%. What’s more, people loved the Q&As. 1000% recommended.
Terri embraces each Q&A with intense focus, unlimited energy and complete integrity. Her tenacity when faced with challenging show themes is admirable, and her creative ideas repeatedly yield tangible results. Terri’s work ethic is admirable, her enthusiasm contagious. It is truly a joy to have her as part of any production.